Acquisition Using Online Content Marketing

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Acquisition Using Online Content Marketing
How online content marketing can help you engage new champions

Acquisition is the life-blood of any fundraising program-online or otherwise. This is true because 55% of an organization’s donors won’t give again next year. That’s the nonprofit average, at least.

But acquiring new champions is much easier said than done.  Whether your primary means of acquisition is events, face-to-face connection, or online advertising- you have to get someone to care about your cause before they will invest.

So how do you get your ideal supporter to experience the value of your organization online?  One critical component is content marketing

In this webinar, offered in collaboration with our friends at NextAfter, you’ll learn what kinds of online content marketing can be used to capture the attention of your ideal potential champion and move them toward deeper engagement with your cause.

You’ll also see what it takes to create a landing page that will convert more likely donors into subscribers and position them to become brand new champions.  Register now for this webinar!

Mission Increase is pleased to partner with NextAfter to offer this valuable webinar. NextAfter describes themselves as a cause-based organization. Their cause is to unleash the most generous generation in the history of the world. To do that, NextAfter has constructed a new type of company that combines the perpetual learning of a marketing and fundraising Research Lab with the practical application of a Consultancy. NextAfter works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

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