Welcome! We’re so glad you’re here.
- Read a short introduction to key messages (1 minute)
- Watch a video on key messages from Donald Miller and reflect on your nonprofit’s key message. (10 minutes)
- Read a case study. Review PLUR Way Ministry’s key message as well as what that looks and feels like in real life. (5 minutes)
- Brainstorm a list of what each element in your key message looks like in real life. (10 minutes)
Take a few minutes to listen to Donald Miller unpack how to think about each component of a key message and then answer the following questions on your worksheet:
• How would you describe the problem your organization exists to solve?
• What is the solution your nonprofit brings to the problem?
• What is the outcome when the solution is applied to the problem?